- By Ben Greenwood
- Published 02/5/2012
- Internet
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Rating:
Unrated

The strategy of creating ‘linkbait’ is a common one used by search engine optimisation (SEO) specialists and involves creating content designed specifically to attract backlinks to a site from other websites The more incoming backlinks you have to a website, the more the major search engines will favour it on their search engine results pages (SERPs)