Consumers often misunderstand the nature of their online access and the technology that allows them to visit websites and retrieve email In most cases, they pay a monthly fee to a dial-up, DSL, or cable company, and enjoy surfing the web without investigating the manner in which they're able to do so

Selling online requires a blended mix of old, traditional real-world sales techniques and modern, online strategies to make the most of the potential opportunity which is presented by establishing an online store The barriers to entry are minimized because platforms such as WordPress allow you to set up for free, and if you do wish to customize fully, the set-up costs are minimal