SEO Factors to Consider While Building a Website
- By Subodh Gupta
- Published 01/20/2012
- Internet
- Unrated
Even if you have a wonderfully designed website but if no one knows about it, it's of little use.
According to the research, majority of the internet users usually don't go to the second or third page of the search engine for the selected keyword when searching for any information. That means it is important to rank on page 1st or 2nd of the search engine for the keyword related to your business.
Visibility of your site in the search engine result pages is very important if you want to increase traffic to your site and hence profits. Visibility of the website can be improved only if the site started ranking higher in the search results.
But the question arises, how to do that and it is at this juncture that the role of SEO consultant comes into the picture.
SEO is an short form for "search engine optimization" or "search engine optimizer. Without going into technical stuff, Search Engine Optimization (SEO) can be defined as the process by which one can improve the visibility of one's website in the search engine's natural or un-paid search results.
Following are the some of the most important SEO factors which must be taken into consideration while building your website.
* To begin with, make sure that you run a Google Adword keyword tool to identify the relevant keyword for your website domain.
* If you are a small company then it helps to have main keyword into your domain name. It has many benefits as often other webmaster link
to your site using just your domain name as anchor text and if your domain name has relevant keyword then your site get rank better for that particular keyword.
* Write unique title and meta description tag for each page preferably under 67 characters in title tag. Remember to include relevant Keyword in the title tag of each page.
* It is important to include relevant keywords in alt and title tag of every image of the site.
* Don’t upload heavy images on your website. Heavy images increase the downloading time and search engine don’t like that.
* It is also important that all the internal and external navigational links have relevant keywords in the anchor text and instead of using the text ‘click here’. Always remember that anchor text give indication about the landing page.
* It is good to use a robot.txt file to stop Google bots to index the unwanted & duplicate content.
* Submit Google sitemap and remember to update it time to time.
* Don’t have too many outgoing links from your site. As a general rule you should link only to quality website and should have more incoming link than outgoing one’s.
* Make sure that there are no broken links. Use can use Xenu tool for this to indentify.
* Google and other major search engine loves fresh content so make sure that you update your website regularly.
* Nowadays it is very important to have your website W3C compliant, so make sure it does.
For more details:
http://www.seo-training.in/articles/53-seo-factors-to-consider-while-building-website-1008
According to the research, majority of the internet users usually don't go to the second or third page of the search engine for the selected keyword when searching for any information. That means it is important to rank on page 1st or 2nd of the search engine for the keyword related to your business.
Visibility of your site in the search engine result pages is very important if you want to increase traffic to your site and hence profits. Visibility of the website can be improved only if the site started ranking higher in the search results.
But the question arises, how to do that and it is at this juncture that the role of SEO consultant comes into the picture.
SEO is an short form for "search engine optimization" or "search engine optimizer. Without going into technical stuff, Search Engine Optimization (SEO) can be defined as the process by which one can improve the visibility of one's website in the search engine's natural or un-paid search results.
Following are the some of the most important SEO factors which must be taken into consideration while building your website.
* To begin with, make sure that you run a Google Adword keyword tool to identify the relevant keyword for your website domain.
* If you are a small company then it helps to have main keyword into your domain name. It has many benefits as often other webmaster link
* Write unique title and meta description tag for each page preferably under 67 characters in title tag. Remember to include relevant Keyword in the title tag of each page.
* It is important to include relevant keywords in alt and title tag of every image of the site.
* Don’t upload heavy images on your website. Heavy images increase the downloading time and search engine don’t like that.
* It is also important that all the internal and external navigational links have relevant keywords in the anchor text and instead of using the text ‘click here’. Always remember that anchor text give indication about the landing page.
* It is good to use a robot.txt file to stop Google bots to index the unwanted & duplicate content.
* Submit Google sitemap and remember to update it time to time.
* Don’t have too many outgoing links from your site. As a general rule you should link only to quality website and should have more incoming link than outgoing one’s.
* Make sure that there are no broken links. Use can use Xenu tool for this to indentify.
* Google and other major search engine loves fresh content so make sure that you update your website regularly.
* Nowadays it is very important to have your website W3C compliant, so make sure it does.
For more details:
http://www.seo-training.in/articles/53-seo-factors-to-consider-while-building-website-1008
Subodh Gupta
The author Subodh Gupta is the founder of London School of SEO. The school provides one month (online Instructor led ) Search Engine Optimization Training (SEO) courses. SEO Training Courses
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