Using the Blog Universe to Promote Your Website

You’ve chosen your domain name, selected your web host, designed your site, and you’re now online! Now what? How will anyone find you? There are many ways to promote your website on the internet. One of the growing trends is blog writing and reading, and it’s a great resource for promoting your website.

Exchange Links

Search for blogs that have topics or discussions related to what you’re site is about. Contact the blog owner/writer and offer to exchange promotion. If they’ll mention you and post a link to your site on their blog, you’ll mention their blog and post a link to it on your site.

Submit Your Site to Blog Directories

There are many blog directories out there that a simple Google search will produce. Submit your site information to whatever blog directories grab your attention. They are often reviewed by the staff and selected based on content, but submitting to many can get you on a lot of lists.

Join Blog Communities

Joining some of the communities related to what your site has to offer is a great way to get connected to other people who share your interests or may be interested in your products or services. This is especially true if you get to know the members, because word of mouth is a great way to spread information about a great website.

Comment on Blog Postings

By being active in the blogs of others, particularly those related to your area of expertise, you can comment on postings and direct other readers to your site. For example, if you sell baby gadgets, follow as many parenting, mom and childcare blogs as you can keep track of. When readers discuss topics related to baby gadgets, you can give your two cents and recommend your site (including a link, of course) as a great place to get the gadget they need!

These are just a few ways you can use blogs to promote your website. Do some looking around at the blog universe and it’s likely you’ll be inspired to come up with some promotional ideas of your own.

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