It is important to stay in touch with your clients and this has never been easier to do than it is now. Social networking allows you to create fan pages that clients can join. You can send events and specials to these individuals quickly and easily. If you want to build a base quickly, offer a freebie to those who join and you will see your fan base explode. You may even need to limit the number of freebies. Update your Facebook, MySpace and other social networking page regularly and Twitter often, especially when you have real news or something special is upcoming. You can easily and inexpensively remind your customers of your existence and the fact that they need you anytime of the day or night.

Another way to create a following is to build an email mailing list through an opt-in tool on your website. This allows you to collect email addresses that are willingly given by people who want to hear about what you have to offer. You can do monthly newsletters or simply send out special offers as things arise. This is a much more targeted form of advertising than anything else because these individuals have chosen to hear about what you offer.

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Tags: website following

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