Choosing a Domain Name: Keywords or Company Name?
There are two approaches you can take when choosing a domain name when creating a website. You can focus on primary keywords that describe your business or you can use your company’s name. There are reasons why one or the other of these approaches will work.
If you are an online business and your desire is to attract as many visitors as possible from anywhere in the world, using keywords may be the best bet for you. When internet users are doing a search for a particular type of product or service, they generally search by keyword. If your website name and address only includes your business name and no keywords, it will limit their ability to find you. The major search engines will be more likely to pull up your website if it includes keywords generally used for the product or service you provide.
On the flip side of this argument is the idea to use your business name in your domain name. If the majority of your clients will be local or geographically close to you, it might benefit you to use your company name as your website name. When you’re growing your brand and company name in your area, company name recognition will be more important than if you’re trying to drive traffic to your website globally. If you have local referrals it’s also beneficial to use your company name for ease in locating your site and not your competitors’ sites.
Keep in mind that the words in your domain name are not the only factor used by search engines to rank you in their search lists. However, having a good domain name is one way to help you optimize search results and drive potential customers to your website.
Read cheap web hosting reviews to find reliable hosting for your website.
Tags: domain name, domain name keywords