Is SEM the same as SEO?
Here’s the big question, ‘Is SEM the same thing as SEO?’ Well the short answer is yes and no, but let’s look at what each is first.
SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimization. In short, both are done in an effort to get your website ranked as high as possible in the major search engines to increase your online presence and hopefully your bottom line. So what are the differences?
SEO is using keywords and phrases in the body of your text in a relevant manner in order to gain the attention of the search engines. SEM is really a wide-ranging term. SEM is everything that can be done using current technology to get the attention of the search engines and thus promoting the website and increasing its web traffic, its web presence, and in the case of a business website, it’s all important bottom line. That being said, SEO is a vital part of SEM and without it SEM is a moot point.
There are however certain aspects of SEM that are definitely on the outside realm of SEO. These aspects include:
• Pay Per Click or PPC Advertising
• Paid inclusion
• Traditional advertising
While all can be important to your websites success, they have nothing to do with optimizing your website for the search engines.
So the next time you hear SEM think of SEO only on steroids. Here’s the catch….once you get the web traffic to your website you have to make sure that the site is a good one, so don’t waste your time with SEO and SEM unless your site is up to par.
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One of the most important thing to make real dreaming about 1st page of google is diversity of backlink sources, and links of course have to be dofollow.