PPC stands for Pay Per Click and it is exactly what it sounds like; you pay a certain amount of money every time someone clicks that link that takes them to your website. These links usually show up on the right side of the search engines and are a dead giveaway as they are under ‘Sponsored links.’ A PPC Campaign can be a great way to get more visitors to your website but just because you do a PPC Campaign doesn’t mean you will necessarily make more money.

First things first, how is your website looking these days? I have clicked on PPC links before and when I got to the website I wondered, ‘What the heck is this person thinking?’ If you are going to spend money to get people to your website, make sure your website is looking as sharp as a new Cadillac, not like an old beat up Hugo. Having a bad looking site will only get people to click away from your site faster that they clicked on and you will still have to pay your PPC bill.

Next you have to consider your budget. If you do have an advertising budget, then by all means give PPC a try. If after a month or two you find it is not working for you, then try something else.

Lastly, never let the fact that people are finding you online due to a PPC Campaign make you lazy. You should always be working on your site and utilizing SEO techniques to gain organic viewers –ones that find you through search engines naturally.- After all, the only thing better than a visitor that buys something from your website after finding you via PPC is a visitor that buys something from your website and found you on their own….hence you don’t have to pay for that click.

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Tags: pay-per-click, ppc

This entry was posted on Monday, October 26th, 2009 at 9:06 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.