If your website is one that you hope to make money with or is one that you want to use to help your business succeed, then you will have to do some promoting. While there is a good deal of promoting that you can always do online, you should also focus at least some of your efforts on offline promotion a well.

Of course this will involve a lot of the traditional methods of offline promotion. To start with, you should have your web address printed on any and all materials that you use for your business’ promotion. Items like business cards, letterhead, and even flyers should all sport your web address.

Once you get the traditional methods of offline promotion out of the way, have some fun. Use your imagination and come up with some creative ways in which you can promote your website in an offline manner.

One great way is to have some shirts and hats made that feature your website. Come up with a clever saying and then put your web address under it. You might be surprised as to how many people will take a look at what your shirt or hat says and that means more eyes on your web address.

If you have the money, you can use your own vehicle as a rolling advertisement. Vehicle wraps are a great attention getter and when you work with a professional you can have a vehicle wrap designed around your website which will draw more than a few eyes to it.

When it comes to promoting your website there is no such thing as too much. A good healthy combination of online promotion and offline promotion will certainly see your web traffic increase which will hopefully lead you to more sales and a fatter bottom line.

If you are getting ready to launch your very first website, you may be wondering how many pages you should have in order for the website to be effective. While there is no magic number, the number you start off with really all depends on what you are using the website for.

Here are the two most basic web pages that should go on any website:

• Home or Index Page: The home, or index, page is the first page that people see when your website pulls up. This page should tell a little bit about your website and let the visitor know what they can expect to find throughout the entire website.
• About Us Page: This page will tell about you, your business, or both. Here you can tell how long you have been in business, why you chose the business you are in, and thing of that nature.

Actually, you could build a website with just those two pages and be absolutely fine. However, if you are in business to sell something then you may want to add a page about your service or products. You can also add a privacy policy page which lets people know that you will not be selling their information to anyone.

What’s important to know about website pages is that you can always add them or take them away at any time. The only page that has to be on a website is the home, or index, page. So, you can start out with a three page website and add pages as you go also. This allows you to build your website as you build your business. Even if you are not using your website for business, you can still build a great looking website as you see fit, one page at a time.

If you are going to have a website, then obviously you want to have people find it. This can be achieved at a much faster clip if you use some powerful promotion tools yourself and there is none better than link building.

Link building is a great way to promote your website and for every link that you have out there, it is like a road sign showing the search engines where to find you. With link building, your link will go on other websites and there is a variety of ways to get your link on other websites but the best two are:

• Through Article Marketing: Article marketing is when you write articles about your niche and then distribute them to article directories online. When you write these articles you have what is called a resource box on the bottom of the article. In this resource box will be a link to your website. The end result is your link to many different websites.
• Link Exchanges: Link exchanges are when you find others who have websites and have them put your link on their website in exchange for you putting their link on your website. With this method, be sure that you only exchange links with websites that are similar to yours or it will do you little good. For example, if your website is one that has you selling phones, don’t exchange links with a dog food website.

Link building is a technique that takes a little bit of time, but the result can be a great increase in traffic to your website. With more traffic comes more sales and with more sales comes more money to your bottom line. While there are many other ways in which you can promote your website, there are few that are as effective as good old fashioned link building.

Many people these days have a website, but if they are not using proper search engine optimization (SEO) then they are not going to get the traffic they are after. When you use SEO techniques for your website you are allowing the search engine giants, like Google, to actually be able to find you. Without using SEO techniques, your website will be lost in the vast sea of the World Wide Web.

Think of your website in the same way as you would a physical store font. Now, you fill the inside of your store with all the latest and greatest products and you have one of the nicest stores in the area. Then, you open for business, only nobody comes in. Suddenly, you realize that you forget to put signs up and unlock your doors.

This is the same with a website that has no SEO. Without SEO your website (inside of the store) may look really great and be filled with all the best products at the best prices, but it still won’t be found. Why? You forgot to put signs up and unlock the door so Google and others can find you.

Once the search engines do find you, thanks to proper SEO, you will begin to get listed. The easier they find you and the more times they find you, the higher you get on the list. That list is what millions of people look at each and every day when they go online to search for whatever it is they are after.  Don’t you want your website at the top of that list?

SEO is a necessity if you plan on using your website for anything. Unless you only want your friends and family to look at your website, you need to be sure that it contains the very best in SEO.

Promoting your website is an ongoing process and as important as it is to promote your website online, it is just as important to promote it offline as well. When you have a steady mix of both online and offline promotion, your website can really begin to see a huge difference in traffic.

Here are some easy ways to promote your website offline:

• Shirts and Hats: Have t-shirts and hats with your website address printed on them and wear them everywhere you go. This turns the average passerby into a potential website visitor and makes you a walking advertisement.
• Your Vehicle: You can have your vehicle wrapped with a special kind of vinyl that will make it a rolling billboard. Make sure your website is plastered all over it and don’t be afraid to get a bit obnoxious. The more attention you gain the better. Even when you vehicle is parked, it is still going to bring attention.
• Flyers: Flyers are a great old fashioned way to get the word out about anything and you can use them to spread the word about your website as well. You can create a flyer with your website on it and then have it duplicated for a relatively small amount of money. Then you only need to find a few busy parking lots and get to work. In no time at all, your website’s name will be under the windshield wipers of countless potential viewers.

Promotion of any kind for your website is good promotion, but you should never forget about the multiple opportunities that you have offline to get people going to your website. Instead of just going about your everyday life not thinking about website promotion, you can use just a bit of imagination and effectively market your website and really get your website’s traffic flowing.

Article marketing can be a great way to promote your website, but only if you go about it in the proper manner. If you don’t follow simple guidelines with article marketing you could in fact just be wasting your time and that will do you and your website no good at all.

Here are some common mistakes to avoid with article marketing:

• Writing about Irrelevant Topics: You need to be sure that the articles you write about will all pertain to your website or the industry in which you work. The last thing someone wants to do is read an article you wrote on children and then click the link at the bottom of the article and end up on your electronics website.
• Writing an Advertisement: People search online to read articles that are interesting and informative. The last thing they want to see is an advertisement on your latest sale. Besides, if you write in an overly advertising way, many of the article directories will not take the article in the first place.
• Writing about Boring Stuff: Write about stuff that is exciting so it will make for an exciting read. Boring subjects are not good to write about as a bored viewer will leave as fast as they came and likely never see the link to your website.

If you are going to take the time to do article marketing you should be sure that you make it worth your while. Article marketing can help you generate a lot of welcomed links and a lot of ‘back-door’ traffic to your website, but not if you make common mistakes. Take your time and write an interesting, informative, and relevant article and you will see that the methods of article marketing is one that will do serve your website well.

One of the newest ways to promote your website is with the exciting new method of video marketing. Video marketing can be a fun way for you to get the word out about your website.

With video marketing you have an opportunity to make a video that can be fun and exciting all while letting the masses know that you have a website out there that should be looked at. If you want to get into video marketing, you should consider making your videos in the following way:

• Non-Promotional: Making videos that only promote your website are going to be a waste of time. You want to keep the viewers interest so you have to be sure that the video is not boring. This is easy to do when you make a how to video or a funny video. At the appropriate time, you will give your website information, usually at the end.
• Short: Keep the videos you make short and sweet, less than three minutes long. This is again in order to keep the viewers attention. Because you will usually have your website information at the end of the video, you need to keep the viewer on long enough to see it.
• Leave Them Wanting More: If you are doing how to videos, break them up into a series. If you are doing funny videos, again, make a series out of it. This gives the viewer a reason to come back and look for your future videos and also gives you another opportunity to promote your website to them.

Video marketing is such a powerful tool as there are countless people watching short videos on places like YouTube. Some of the best videos get millions of views and if you can create a captivating video, you can get in on the many viewers that are out there and hopefully steer them to your website in the end.

When you are considering your SEO marketing strategy for your online sales business, it is important to utilize long tail keyword phrases to get the right traffic. These are very specific phrases that contain adjectives to help precisely define what a searcher is looking for. By using long tail keywords you limit the traffic going to your site; however you ensure that it is much higher quality traffic and they are much more likely to become customers.

For example if you are selling beach rentals by the week in Florida, a keyword like Florida vacation is simply too broad and will be very competitive. If you use it your site will receive lots of visitors but few will buy. In addition, it is very hard for a site to rank high in the results of such a broad search. However, if you were to use a long tail keyword phrase like “St. Augustine Beach House for rent”, you would get much fewer hits but they would be much more targeted and would likely be actually in the market for what you are selling. In this case the percentage of visitors who become customers is much higher and your SEO marketing techniques are more effective.

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Here’s the big question, ‘Is SEM the same thing as SEO?’ Well the short answer is yes and no, but let’s look at what each is first.

SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimization. In short, both are done in an effort to get your website ranked as high as possible in the major search engines to increase your online presence and hopefully your bottom line. So what are the differences?

SEO is using keywords and phrases in the body of your text in a relevant manner in order to gain the attention of the search engines. SEM is really a wide-ranging term. SEM is everything that can be done using current technology to get the attention of the search engines and thus promoting the website and increasing its web traffic, its web presence, and in the case of a business website, it’s all important bottom line. That being said, SEO is a vital part of SEM and without it SEM is a moot point.

There are however certain aspects of SEM that are definitely on the outside realm of SEO. These aspects include:

•    Pay Per Click or PPC Advertising
•    Paid inclusion
•    Traditional advertising

While all can be important to your websites success, they have nothing to do with optimizing your website for the search engines.

So the next time you hear SEM think of SEO only on steroids. Here’s the catch….once you get the web traffic to your website you have to make sure that the site is a good one, so don’t waste your time with SEO and SEM unless your site is up to par.

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Alright so you know that a great SEO technique is to write articles that are relevant to your website and then submit those articles to article directories right? Do you also know that you should be spinning your articles? Allow me to explain.

If you write a wonderful article about something that is relevant to your website and then you submit that article to 50 different article directories you can actual hurt yourself, not help yourself. Why? Too much of the same thing is no good when it comes to pleasing the search engines and this type of action will quickly be viewed as spam. Do it enough and without knowing it you will be penalized by the search engines. This is where spinning comes in.

Take that same great article you wrote and re-write it or ‘spin’ it four times. Now go to those same article directories and submit one spin ten times each and you get a total of 50. Your content and your name are still going out to 50 article directories and the search engines don’t whack you for spamming. Win, win.

When you spin your articles, just be sure they are actually spun. Don’t change a word here and there as you will not be helping your cause. You actually need to change the article by at least 30 percent for it to be considered a unique article, so take your time and really do a good job spinning. Trust me, on the World Wide Web it is much better to be labeled a spinner than a spammer.

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