Archive for February, 2011

Promote Your Website with Video Marketing

Posted on February 24th, 2011 by Jason  |  No Comments »

One of the newest ways to promote your website is with the exciting new method of video marketing. Video marketing can be a fun way for you to get the word out about your website.

With video marketing you have an opportunity to make a video that can be fun and exciting all while letting the masses know that you have a website out there that should be looked at. If you want to get into video marketing, you should consider making your videos in the following way:

  • Non-Promotional: Making videos that only promote your website are going to be a waste of time. You want to keep the viewers interest so you have to be sure that the video is not boring. This is easy to do when you make a how to video or a funny video. At the appropriate time, you will give your website information, usually at the end.
  • Short: Keep the videos you make short and sweet, less than three minutes long. This is again in order to keep the viewers attention. Because you will usually have your website information at the end of the video, you need to keep the viewer on long enough to see it.
  • Leave Them Wanting More: If you are doing how to videos, break them up into a series. If you are doing funny videos, again, make a series out of it. This gives the viewer a reason to come back and look for your future videos and also gives you another opportunity to promote your website to them.

Video marketing is such a powerful tool as there are countless people watching short videos on places like YouTube. Some of the best videos get millions of views and if you can create a captivating video, you can get in on the many viewers that are out there and hopefully steer them to your website in the end.

Switching to a Different Web Host

Posted on February 17th, 2011 by Jason  |  No Comments »

You may not be satisfied with the current web hosting service you have, and have decided to look for another service provider. Switching to a different web host is entirely your choice; however, there are a few steps you have to make before finalizing that switch, to make sure that your decision will be the most informed (and most profitable) one possible.

Compare your current web hosting plan’s storage amount is to the ones being offered by the service provider you’re eyeing. You also have to determine what the storage amount is used for, as you may not be maximizing the space for the most important items you need. Shop around for web hosting solutions that offer the best in terms of storage capabilities, so you won’t have any problems on this matter in the future.

Verify if the new web host you’re interested in will offer the same amount of bandwidth (or even more) than your current host. If the new host offers a bigger bandwidth, check out if there are no additional costs involved, to avoid unnecessary surprises when you get your bill.

If your website uses any scripts, make sure that your new web host can support all of these scripts, so your website will continue to run as smoothly as before (or maybe even better). In addition, if your website uses a shopping cart, make sure that the card can be moved to your new host; if this is not possible, ask if an appropriate replacement cart can be installed.

Switching to a different web host is best if you’re not satisfied with your current one; just make sure that all your concerns are answered before making the switch. Otherwise, you run the risk of leaving behind a minor headache for a much bigger problem.

Getting a Domain Name that will Expire Soon

Posted on February 10th, 2011 by Jason  |  No Comments »

The importance of choosing a good domain name is essential to creating a solid foundation for your online presence. Choosing a domain name is challenging, especially since the best ones are most probably already taken (and are therefore not available for you to use). However, you can check out those that will soon expire to see if anything catches your fancy – and hopefully, will catches your visitors’ attention as well.

You can now get an existing (but soon to expire) domain through an auction; there are now a number of online companies offering the resale of domain names that are about to expire, enabling other companies to take advantage of the power behind these names. Millions of domain names expire every year, so there is a huge possibility that you will find exactly what you are looking for.

Getting a domain name that’s nearing its expiration date can now be done by searching for a specific name, and then entering your maximum bid for it; the website that hosts the auction will then take care of the rest. If you just can’t seem to come up with the perfect domain name, and you already have your heart set on an existing one – especially one that’s about to expire-, don’t hesitate to join the auction and bid as heartily as you can for the domain name of your dreams.

Choosing the Best Ecommerce Provider

Posted on February 3rd, 2011 by Jason  |  No Comments »

When setting up your online business, you definitely want to get top industry professionals to work with/for you. Countless companies are eager to offer their services in setting up your website, so you should know how to filter the information you’re given – this, in turn, makes decision-making much easier for you!

Whenever possible, choose providers that can offer you a complete package; this includes your website’s design and hosting needs. It can be challenging to deal with two separate companies for your designing and hosting needs; the challenge gets even bigger when one or both of the providers can’t meet the requirements of the other. You will save time, effort and maybe even reduce costs if you go for an ecommerce provider offering a complete package.

Don’t hesitate to ask the company you’re interested in for examples of websites that they have successfully designed and hosted. These sites will give you an idea of the level of service you will most likely get; if they can show you websites they worked on in the industry you’re currently in, that’s even better!

As you talk to representatives of the ecommerce providers you’re considering, pay attention to how they answer. Are all of your questions clearly and sufficiently answered? Are they willing to go the extra mile to help you with your concerns? These conversations will give you a good idea of how they will deal with you later on when you’re already a client.

Get as much information as possible before deciding on an ecommerce provider. Make sure that most, if not all, of your concerns are addressed sufficiently, so you can eagerly look forward to the smooth-sailing setup of your future online business venture.